Corporate B2B Website Design
Nomis specialises in creating functional, productive and usable websites for businesses that want to make their site work for them in attracting new business. At Nomis the idea of good business website design is to make the information a client has as easily available as possible without restricting the user in getting it.As a UK based B2B web design specialist we see the aim of any website is to attract people who are looking for answers to specific questions and letting them access that information in our clients sites. To effectively create a working corporate web design the two factors that we focus on are:
- Search Engine Optimisation
For a site to be effective it must be found, this means that it must be indexed by all the major search engines. More details can be found about B2B Search Engine Optimisation in our B2B SEO section. Nomis web design aims to create corporate websites that are as easy to read by search engines as their readers.
- Delivering Information and Generating Interest
Once someone has found a clients site, the idea is to deliver information quickly and efficiently and also impart satisfaction to the end user resulting in greater trust in the clients products and corporate image. Achieving this will result in greater conversions of end user to prospective customers.
The Elements of Good B2B Web Design
In designing clean professional corporate B2B web projects there are a few main factors that are important in making a business website work. Simply having a business website is no longer sufficient in gaining new prospects or traffic. Using Nomis experience and expertise in sales & marketing we can offer advice on what is most appropriate for designing for UK based business. Things to be considered before and during web projects are :- Website Objectives
Clearly defining what you want your business website to achieve can focus the design of a website more specifically to your business needs - Defining Target Markets
By focusing on your market you can optimise your site to get better conversions from traffic to your website - Navigation and Usability
At Nomis we think that making a website easy to navigate and easy to use makes it more likely for users to explore your business and increase the probability of returning in the future
- B2B Sales Processes
B2B on the internet works slightly differently to Business-to-Consumer sites mainly because the nature of the business is relationship based rather than transactional and can take a lot longer to establish with many factors involved in making even the tiniest decisions. Understanding your entire B2B sales process and where the website fits into the system gives you the power in fully exploiting the web sites power to aid in your business.
