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  • Don't Let Your Web Designer Use mailto Tags

    The first thing I look for whenever I appraise a colleagues work is the presence of a mailto tag.  Whilst they are useful and at times necessary so as to be able to provide the user with a quick and easy method of emailling you directly, it is also a very quick way of adding an email address in a SPAM database. 

    SPAMBots are programs that crawl the web looking for websites with visible email addresses (predominantly email addresses within mailto tags).  They literally 'harvest' anything they find: addresses are added to databases, emails are sent, inboxes overflow.

    To check whether mailto tags have been included on your website, navigate to a page you now has a visible email address and carry out the following steps:

    Internet Explorer users:

    • Right Click and choose 'View Source'
    • Press Ctrl + F - this will present you with the 'Find' dialog box
    • Type in the following:
      • href="mailto:

    Firefox users:

    • Right Click and choose 'View Page Source'
    • Press Ctrl + F - this will present you with the 'Find' dialog box
    • Type in the following:
      • href="mailto:

    There are a variety of ways of displaying an email address on a website and protecting it at the same time. By not using mailto tags there is still no guarantee that an email address won't be added to a SPAM database: your email address could be manually added to a database by someone looking around your website.

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  • Why Should Businesses Automate Parts of Their Sales Process?

    Following the e-shot and blog post last week about TaskCentre for CRM I thought I would follow up and show an example of why businesses should use automation in their sales process. In this short video I show an example of using TaskCentre to automate a simple information processing task such as receiving an enquiry from a website.

    Automation is by no means the panacea of business practice, you can’t automate absolutely everything… but think on it, if you were to go through every process and activity that has to happen to create and maintain a sale you may go through hundreds of activities, junctions, forks and cycles within that process. If there is a causation link that can be measured through the sales process, you will know that missing out any of those links may hamper or at worst destroy the probability of succeeding. Some tasks cannot be automated such as meeting a client, or talking to a prospect on the phone but many can be and by alleviating the pressure to fulfil those tasks you give the sales person or manager the most precious thing – the ability to concentrate on more important things; namely prospecting and selling.

    Check out the video on how TaskCentre can help in sales process automation.

    Sales Process Automation With TaskCentre

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  • Business Process Management For CRM with TaskCentre

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    Our latest e-shot to go out to our customers focuses on our latest offering with relation to Business Process Management for CRM and discusses the massive power that companies can have automating key processes within their business cycle to maximise efficiency and keep the flow of business going.

    TaskCentre is a great engine to use in setting up and automating processes. It runs in the background and can be set up to perform any amount of detailed activities in response to certain scenarios. Let me give you a scenario where process becomes so important. A lead comes in to your business, it gets taken by a call operative and that lead needs to be assigned to a sales person. That sales person needs notifying either at convenience or straight away (that sales person might be in the office or out at a meeting). That sales person then needs to follow up that lead within a certain time limit. Following up leads is crucial for any business so if, for any reason, that lead isn’t followed up you might like that sales person to be reminded of that obligation.

    An Overview of TaskCentre That is a simple scenario but you may be able to count perhaps 5 or 6 links in the process that are critical to the efficiency of dealing with that lead… and we haven’t even got into dealing with the lead itself yet. But, let’s get back to this scenario. In core areas of this process you may have a system like TaskCentre that monitors this information as it goes through the system and make sure it follows the correct path. For instance, the operative could input that sales lead when first called into their CRM system which TaskCentre might automatically assign to a specific sales person and could notify that sales person directly by SMS message or email (depending on the urgency). TaskCentre can then monitor that lead and if it hasn’t been followed up can notify that sales person, say 4/8 hrs later. You could go a step further and set up TaskCentre to escalate this lead even further – your sales person may be ill and so if that sales lead hasn’t been followed up 8 hrs after that initial call – the sales manager is notified and he can then assign the sales lead to another.

    Now think of other processes within your business from lead to sale to delivery and to service. Information changes hands between departments, personnel, systems, managers, partners, developers, sales people, and above all the customer. Think of all of those links in the chain that need to be maintained to keep that initial sales lead on the true course to its rightful place in your business. That is how TaskCentre helps your business by keeping that information flowing.

    taskcentre_downloads.jpgDownload the latest PDF's on TaskCentre to find out more or watch the Overview of TaskCentre video.

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