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  • How To Measure The Success Of An Email Campaign

    Last week in Email Campaign Terminology Explained I explained the various key phrases and words that are used when discussing email campaigns. This week I will look at email campaigns at a more personal level and as a result the way to measure the success of any campaign.

    There are a variety of schools of thought as to what constitutes a successful campaign: some will measure it by the open rate (this will vary based on the nature of the eShot you sent), some will measure it based on click through rate (this will vary based on the time the recipient has at the moment of receiving your eShot – furthermore some users are savvy enough not to click on a link within an eShot as they assume they will be tracked), some will measure it based on the Return On Investment (ROI) that the eShot generates (this is harder ...

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  • BEWARE - FTP Hacking

    Be aware... recently we have noticed a rise in FTP hacking, successful brute force security hacks.  A number of sites, unfortunately the Nomis site as well as client sites and I imagine many others, were comprimised.

    FTP hacking, brute force security hacking, is where a hacker manages to guess your password and then obtain access to the raw files of your website: it conjures up images of a person tapping in "12345", then "54321", then "23456" etc., like in the movies, in fact it is a lot more sophisticated and can lead to problems such as Google blocking your site and advising visitors that the site contains malicious content - not very good PR. 

    The examples of FTP hacking that we have seen in pages show a line(s) of script that has been added to the html code which forwards the user onto another site or downloads malicious programmes.

    Ways to try and reduce the risk of FTP ...

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