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  • Email Campaign Terminology Explained

    Before you can begin to interpret whether an email campaign has been successful or not it is necessary to understand what terms like "Hard Bounce", "Soft Bounce", "Opt In", "Opt Out" etc mean.

    The A-Z Glossary Of Email Campaign

    Blocklist
    A list of IP addresses suspected of sending SPAM

    Bounces
    Emails that are returned to you, as a result of an error such as the email address not being valid, the recipient’s inbox being full etc.

    Click Through Rate (CTR)
    This indicates how many times a link on an email has been clicked.

    Double Opt-In
    This is a process where a user signs up for a service and then, having received an email etc, is then required to confirm their subscription.

    Hard Bounce
    This is when an email is returned to you without it ever reaching the recipient. In cases like this is important to read the return message, as it will ...

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  • How To Write A Striking, Captivating, Enticing Email Campaign Subject Line

    The majority of any preparation time, in terms of an email campaign, is often spent on the content and message of the email itself, yet people forget that the first thing that is read is actually the subject line: the subject line needs to strike a blow, to captivate the recipient, to entice them to read further. The subject line can literally make or break the success of your campaign.

    So what is the magic formula? Well unfortunately there isn't one. There are, however, a handful of tips to bear in mind.

    First The Tips

    There are a variety of approaches your subject line can adopt:

    • The subject line can be treated like a news headline – "'Product X’ is now available with new features and benefits for users"
    • You can be mysterious (not too mysterious mind) enough to arouse a persons curiosity – "Find out the secrets behind a ...

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  • How To Design An eShot Template

    The theme for the past two weeks has been centred around eShots, email marketing campaigns and SPAM. This week I thought it appropriate to look at the design of the eShot - the look and feel of the email.

    The first thing to bear in mind is that an eShot should reflect the corporate brand: unfortunately it is all too easy for people to forget this in the pursuit of getting something done, and often getting something done quickly. There are a plethora of email template design systems, all ranging in price: some of them offer standard templates which can be used, free of charge, at the click of a button. The key points are free of charge and click of a button: nothing in life is free and Rome wasn't built in a day. In the past, on the SymVolli blog, we have discussed the idea of doing something on the cheap and it ...

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  • How To Deal With Email SPAM Filters

    Following on from last week’s blog regarding on ‘How To Design An Email Marketing Campaign’ this week I thought it maybe be appropriate to continue the theme and analyse in a bit more depth a pit fall that many succumb to: SPAM filters. Unfortunately, even if you are not someone who sends SPAM you can be branded as one; genuine email marketers, sending emails to people who have requested that they be kept informed (permission-based emails) often get they emails spam filtered. A supplier of ours has fallen into the trap: genuine emails keeping their partners informed are now being delivered as “[SPAM] XXX”.

    The most important thing is to understand how SPAM filters work.

    SPAM filters work on a list of criteria to judge each email: a list of various criteria can be found at SpamAssassin (SpamAssassin is an open-source SPAM filter). Whilst a lot of what is listed ...

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  • How To Design An Email Marketing Campaign

    On opening up your email today, how many email advertisments did you just discard without opening up? Quite a lot...

    In today’s current climate of SPAM, eShotting or mass emailing has become an art and a science. It has also become a controversial battleground. Previously you were able to send out eShots and people would open them regardless; now because of viruses, worms, Trojans etc. people have lost trust and therefore the task of marketing your services and offerings via email has almost become an up-hill battle. Furthermore, invasive techniques, in other words eShots that try and aggressively sell to the end user are pretty much deleted straight away. The eShot that is more readily received is one that is informative; one that masquerades the sale of a product in the form of a newsletter or press release for example. Here people feel that they are being educated rather than ...

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