Sales Performance Management (SPM): What Is It?

Sales Performance Management (SPM) is a coordinated and integrated set of sales-related processes and systems that help organisations meet sales goals . Sales-related processes are a series of customer-focussed steps that help sales professionals to substantively increase win rates, improve customer retention and grow sales. Each step consists of several key activities and has a predictable, measurable outcome. The process needs to be designed and managed to achieve the best results. Read more